The project is said to involve designer Behnaz Aram, who previously designed women’s ready-to-wear for Swedish brand Whyred. In August 2011, Aram joined the design team at H&M New Business, the division in charge of the COS, Monki, Weekday and Cheap Monday brands.

A dress from H&M’s Exclusive Glamour Conscious Collection.
Photo By Kacper Kasprzyk