Coach Inc. is returning to its roots in order to glimpse its future. A new dual-gender collection inspired by its heritage that will become the cornerstone of its business as well as impact every other aspect of the brand. The Legacy Collection is a lifestyle concept that includes an expansive selection of classic handbags with modern touches, vibrant small leather goods, funky shoes, hats, jewelry, eyewear and outerwear for fall and winter. “This is a big deal, it’s a very big deal,” said Coach chairman and chief executive officer Lew Frankfort, who called the collection “an inflection point” for the brand. “When we use the term ‘inflection,’ some of us mean ‘disruptive innovation,’ some of us mean ‘acceleration in business,’ some of us mean a ‘departure,’ ” he said. “Using business terms, I’d say it’s disruptive innovation. We’re hopeful that consumers will be surprised and delighted, that it will be very unexpected from Coach.”
Small women’s purses retail for $178, with larger tassel totes retailing for $798. The iconic new duffle will start at $348 and go up to over $1,000, depending on size and materials used. Exotic skins, such as pony hair, can drive the price up considerably. Men’s bags range from $398 for a courier style to $1,200 for a briefcase. While the arrival of Legacy will skew the brand’s price positioning somewhat currently the bulk of Coach bags are $299 the higher price of the line doesn’t mark an entirely new chapter for the brand.
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