Friday, March 16, 2012

Ridding a New Pony

Scheduled for an April launch after a two-week exclusive at Bloomingdale’s this month. “With this launch, we bring to young women an appealing message: Live life in color by expressing every vibrant side of you,” said Marc Rey, president of International Designer Collections at L’Oréal USA. “The Big Pony Collection for Women is a bouquet of exciting fragrances for the iPod generation.” 


Fragrance number one is a sporty floral citrus, with blue lotus and grapefruit notes serving as the signature. Created by Bruno Jovanovic of International Flavors & Fragrances, it has top notes of grapefruit and honeydew, a heart of blue lotus and dewy jasmine and a base of cedarwood and musk. 


Scent number two, intended to be the sensual offering, is a floriental fruity juice with a cranberry and tonka mousse signature. Concocted by Honorine Blanc of Firmenich, it has top notes of grapefruit, mandarin, guava and water lily, a heart of lily of the valley, magnolia and honeysuckle, and a drydown of sandalwood, vanilla extract, marshmallow and musk. 


The collection’s number three scent is intended to be free-spirited, with a signature of pear and mimosa. The floral green juice, by Laurent Le Guernec of IFF, has top notes of juicy pear and kumquat, a heart of mimosa and buttercup, and a drydown of white amber and sandalwood.


The fourth fragrance in the lineup is an oriental floral which represents the stylish facet, built around cherry and purple amber notes; it also contains three proprietary molecules — cassyrein, cristallon and sylkolide. Created by Olivier Gillotin of Givaudan, it has top notes of blood orange, casseyrein and watermelon; a heart of magnolia flower and cristallon, and a drydown of sylkolide, sandalwood and purple amber. 


De Lesquen noted that the bottles are intended to be a more feminine, elegant version of the Big Pony for Men’s flasklike glass bottles, with bright, feminine colors and an elegant silver cap. On each bottle, the pony is embossed into the glass on the front and the brightly colored number is screened on the back. Each scent is an eau de toilette available in two sizes, $70 for 100 ml. and $55 for 50 ml.

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