The Smell of a Man

Every major design house this season has introduced a sports line to there already ever grown expansion of fragrances. Some such Designers include Dolce & Gabbana, Chanel, Givenchy, Issey Miyake and Dior. “Designer brands are looking for ways to get guys to use fragrance not only for special occasions, but every day,” says Karen Grant of  NPD’s. In a recent study about 28 percent of the men’s prestige market of fragrances are Gucci Guilty Homme and Chanel Bleu. “Men are embracing a new masculinity that is both sporty and sophisticated,” says Grant, “which can help drive the concept that yes, you can wear fragrance every day.”

Clockwise from top: Issey Miyake L’Eau D’Issey Pour Homme Sport, Chanel Allure Homme Sport Eau Extrême Eau de Toilette Concentrée, Dior Homme Sport Eau de Toilette, Dolce & Gabbana The One Sport Eau de Toilette, Givenchy Play Sport Eau de Toilette.

Photo By David Lewis Taylor